Prakhar Gupta
accounts@0penny.com

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Updated February 15th, 2021 by Prakhar Gupta

How many ads will you create?

Ads are created depending upon the requirement of the campaign. I don't limit the ads to a certain number....

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Updated February 15th, 2021 by Prakhar Gupta

Should I install the conversion pixel on my website/landing page?

Yes, it is recommended that you do. For more information on the same, refer to the following link: https://www.facebook.com/business/help/435189689870514...

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Updated February 15th, 2021 by Prakhar Gupta

What should I do after the campaign for Page Likes/Post Engagement has started?

The most important thing to do when running a Page Likes and Post Engagement campaign is to update the page with content on a regular basis. The second most important thing is to have a complete page with all its details. This refers to the About Us section, your cover photo, your profile picture....

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Updated March 31st, 2021 by Prakhar Gupta

ALL THE IMPORTANT LINKS FOR 0-PENNY SERVICES

Related to Pricing 1. Pricing - http://my.0penny.com/pricing 2. Difference between tiers - http://my.0penny.com/tiers 3. Difference between the packages - http://my.0penny.com/packages 4. Detailed features of the packages - http://my.0penny.com/what-is-included Related to understanding the service 1. Frequently asked questions -  https://0penny.help...

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Updated February 15th, 2021 by Prakhar Gupta

Is this good for targeting Local Businesses?

Yes, it is. Facebook works great with local businesses as you can target people down to their pin/zip codes. There are ever evolving ways to increase footfalls or calls for your business using Facebook Advertising. To discuss how Facebook ads can be tailored to your particular business, send me an e-mail to support@prakhargupta.net...

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Updated February 9th, 2021 by Prakhar Gupta

0penny Glossary

This is a auto-generated Article of all your definitions within the glossary. Glossary This is a auto-generated Article of all your definitions within the glossary. All...

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Updated February 15th, 2021 by Prakhar Gupta

What is 'scaling'?

Scaling refers to increasing the spend of the ads with the aim of increase the volume of conversions...

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Updated February 15th, 2021 by Prakhar Gupta

Do I need a fan page to avail this service?

Yes, every ad has to be linked to a page as per Facebook. Although, it is a placeholder, a well optimised page effects conversions apart from having SEO benefits....

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Updated February 15th, 2021 by Prakhar Gupta

What is optimisation or testing w.r.t your service?

Optimisation broadly refers to finding out the best performing ads & weeding out the inferior ones. A couple of examples:  If an ad has spent $0.XX but has not got any clicks, it is paused  If an ad has got a CPA of $X.XX which is higher than the desired CPA, it can be paused. If an ad has a bad CTR of 0.XXX%.  If we bid X.XX per CPA, but the ad...

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Updated February 15th, 2021 by Prakhar Gupta

Do you sell Facebook Likes?

No, I don't sell 'likes' per se. I offer Facebook Ad Management, using which you can generate cheap & targeted likes for your Facebook Page....

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Updated February 15th, 2021 by Prakhar Gupta

How much ad budget do I need?

For users without a significant amount of data of using Facebook ads, it's tricky defining how much budget you require. It would technically be 50-100X the cost of the desired action (link click, lead, likes, engagements, sales etc) However, the minimum recommended budget is 500USD (min. budget for optimisation of CPC per campaign) and recommended i...

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Updated February 15th, 2021 by Prakhar Gupta

Does the fees include all versions of my app?

Service fee includes one platform or one URL....

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Updated March 26th, 2021 by Prakhar Gupta

What is your pricing?

Detailed Features - http://my.0penny.com/what-is-included...

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Updated February 15th, 2021 by Prakhar Gupta

Is the ad spend included in the service fee?

No, ad spend is exclusive of the fee....

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Updated February 15th, 2021 by Prakhar Gupta

Do you provide any trial? Can I start with only 10$?

Even though there is no trial provided. You can start with as low as 1$/day in ad budget. The service fee has to be paid in full....

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Updated February 15th, 2021 by Prakhar Gupta

How do I claim an Instagram account to my Business Manager?

Please follow this link....

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Updated February 15th, 2021 by Prakhar Gupta

How do you create/design the creatives/images?

Images for the ads are designed keeping in mind the design of the landing page or the Facebook page & the overall appeal & design of the company that the campaign is being prepared for. The creatives can be plain or flashy depending upon the requirements....

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Updated February 15th, 2021 by Prakhar Gupta

Is retargeting included?

Retargeting is included at an additional charge. This includes setup/management of the campaign(s) only & not implementation of the Facebook Pixel....

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Updated February 15th, 2021 by Prakhar Gupta

How many URLs does both the packages include?

Both packages include one URL only....

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Updated February 15th, 2021 by Prakhar Gupta

Do you run ads on Instagram?

Yes! Whenever you opt for our services, we will run ads for you on both Facebook & Instagram This is not just a placement switch in Facebook's Ad Manager, but a full-fledged campaign dedicated to Instagram It gets its own bespoke creatives & copy to complement the social network's media heavy nature. Learn more about how your business can be...

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Updated February 15th, 2021 by Prakhar Gupta

How many URLs are covered in the campaign?

The service covers one URL only per setup....

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Updated February 15th, 2021 by Prakhar Gupta

If I use a cloaker to run CPA (Direct Linking) or run campaigns like Dating which are not allowed by Facebook, can my account get banned?

Yes, cloaker and any form of tracker/affiliate links pose a risk to your account. You also run the risk of getting your cloaked/affiliate/CPA link banned by FB anytime....

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Updated February 15th, 2021 by Prakhar Gupta

Is this service only for FB pages or apps?

This service covers every objective provided by the Facebook Advertising Platform. For more details on what can be promoted, visit this link....

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Updated February 15th, 2021 by Prakhar Gupta

What is the turn around time?

It's 7 business days (A week runs from Monday-Friday). However, you can request faster delivery depending upon availability. Faster delivery is charged a little extra. However, it does not compromise on quality....

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Updated February 15th, 2021 by Prakhar Gupta

Can I change the objective of the campaign midway?

No, objective of a campaign is not allowed to be changed if a campaign is running or it has been 24 hours since placing of the order....

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Updated February 15th, 2021 by Prakhar Gupta

How do I get a cost estimate?

For a cost estimation, please fill this form http://prakhargupta.net/estimation...

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Updated February 15th, 2021 by Prakhar Gupta

Are conversions guaranteed?

Due to the nature of the service and factors involved in a conversion which is much more beyond than a single campaign and hence our control, conversions are not guaranteed. However, every campaign is created keeping conversions in mind. Every image, copy and the color as well as the tone used is conceptualised keeping conversions in mind....

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Updated February 15th, 2021 by Prakhar Gupta

Let's say I have a weight loss blog and I can get US Facebook traffic to my blog for a few cents per click or close to that using your service. That's what you are offering?

Technically, Yes. The CPC is unique for every website and it is advised to get in touch to know about your estimated CPC....

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Updated February 15th, 2021 by Prakhar Gupta

What happens in case of account or the link getting banned?

A refund is not provided in such cases, however you are more than welcome to get the ads resetup in another account....

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Updated February 15th, 2021 by Prakhar Gupta

How often will you make changes/adjustments in my campaign?

We continue to make adjustments as long as the estimated costs aren't achieved and aren't stable. This can take anywhere from 2-28 days, although the typical time for optimisation is a week. Changes are carried out every hour, day & even every minute....

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Updated February 15th, 2021 by Prakhar Gupta

I have never run ads before? Is that an issue?

No, not all. Sometimes, the first ad can trigger Facebook which can flag your account. In such cases, you can submit the information asked by Facebook and retrieve your account....

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Updated February 15th, 2021 by Prakhar Gupta

Do I need likes on my page to advertise my website?

No, you don't need likes on the page if you are sending visitors to a website. Although it's recommended that you have a fully optimised page with all details filled in including the cover & display photos. If you have likes on the page, it is an advantage....

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Updated June 14th, 2021 by Prakhar Gupta

What are your terms of service?

Please refer to https://my.0penny.com/guarantee for more details on the terms of service & refund policy....

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Updated February 15th, 2021 by Prakhar Gupta

How does the service work?

I offer Facebook Ad Management and help you to generate cheap & targeted installs through Facebook ads. The ads are setup, monitored and optimised in your account. I require you to add my e-mail/Partner ID to your account only to run the ads. The ads are targeted to precise interests suited to your page/app/website. I handle the ad copies and cr...

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Updated February 15th, 2021 by Prakhar Gupta

Is there any minimum budget?

Usually, a testing budget of $300 is required (more can be required depending upon the size & structure of the campaign). ...

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Updated February 15th, 2021 by Prakhar Gupta

What is it called that you are doing?

I offer Facebook Ad Management and help you to generate cheap & targeted installs/traffic/likes/sales and multiple other objectives through Facebook ads. The ads are setup, monitored and optimised in your account.  I require you to add our mail to your account only to run the ads. The ads are targeted to precise interests suited to your page/app...

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Updated February 15th, 2021 by Prakhar Gupta

What budgets do you use for your ad sets?

Typically, the ad budgets are in the $1-$5/day range in the beginning. However, on occasions we may use higher daily budgets depending upon the requirements of the campaign....

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Updated February 15th, 2021 by Prakhar Gupta

How much budget do you need for testing?

For users without a significant amount of data of using Facebook ads, it's tricky defining how much budget you require. It would technically be 50-100X the cost of the desired action (link click, lead, likes, engagements, sales etc) However, the minimum budget to avail the service is 500USD (min. budget for optimisation of CPC per campaign) and reco...

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Updated February 15th, 2021 by Prakhar Gupta

Do I need the Facebook SDK to run campaigns for my app on Facebook?

No, you don't. A Facebook SDK helps in analytics. Without the SDK, you cannot track installs on Facebook.  I recommend having the SDK in your app. However, it's not a necessity and you can do without it....

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Updated February 15th, 2021 by Prakhar Gupta

Do you need access to my account?

Yes, I do. However, you  don't need to give me your password/login details . You need to add my e-mail/Partner ID only like you would add somebody to your Facebook page.  I can see & manage only the ads and do NOTHING ELSE . Everything is done securely via  Facebook Business Manager.  You can find more information here:  Facebook Business Manage...

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Updated March 31st, 2021 by Prakhar Gupta

What is the difference between the two tiers?

The difference is in the experience of the person handling the account. All package features are the same. Currently, we have two tiers: 1. Tier 1 -  Managed by professionals with 7+ years of handling Facebook ads 2. Tier 2 - Managed by professionals with 3+ years of handling Facebook ads...

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Updated February 15th, 2021 by Prakhar Gupta

Can I decide my budget?

Yes, you can. ...

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Updated February 15th, 2021 by Prakhar Gupta

What is monitoring?

Monitoring refers to looking over your campaign as regularly as every 10 minutes and making sure everything is running smoothly and making note of changes for further optimisation of the campaign....

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Updated February 15th, 2021 by Prakhar Gupta

Can I continue advertising after you are done?

Yes, you can run the campaigns after the end of service period...

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Updated February 15th, 2021 by Prakhar Gupta

Why is the basis of the cost estimation?

The estimation gives you your best & worst case scenario with my campaigns. It helps you plan your campaign strategy. There are multiple reasons why the estimation is broad. Your final CPI is based on Facebook's algorithm which is real-time & takes into account other advertisers who are competing for the same spot as your ad. Hence, it's not...

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Updated February 15th, 2021 by Prakhar Gupta

What is the duration of the service?

Management & support is offered until the initial designated budget is spent or 28 days (whichever is later)...

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Updated February 15th, 2021 by Prakhar Gupta

What happens after the ads are setup?

Here’s the plan for the next 4 weeks Week 1 The first week involves testing our audience & message. The ads run at the minimal budget and our goal is to validate our approach. If our approach is validated which happens after 500-8000 ad impressions, we will start to scale the ads. Otherwise, we update the ads and the cycle repeats. Week 2 If the...

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Updated February 15th, 2021 by Prakhar Gupta

How is the fees calculated?

If you want to spend $2000 on Facebook ads under my management, then the fees is 549USD [{ 349 + {10% of 2000} or {349+200}]   The fee is for a period of 28 days or as long as the initial budget is spent (whichever is later)  P.S. Fees do not include the ad spend.  All values are in USD. Why do we charge a % of spend? Find out here...

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Updated February 15th, 2021 by Prakhar Gupta

What is the difference between the 'lite' & premium packages?

The 'lite' packages are an addition to the existing 3 we already offer Being managed by the highly qualified team at 0-penny & supervised by me, the packages include everything that is part of the offerings of their parent packages The team will use a system that I've developed over the years to repeat my path-breaking results under my supervisi...

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Updated February 15th, 2021 by Prakhar Gupta

How & why should I I generate leads via Messenger/Chatbot?

The funnel looks like this: Ad => Messenger => ChatBot => Lead => Follow-Up => Sale Messenger marketing is a very low-friction way of generating leads with an open and click-through rate which can be as high 80% & 20% respectively (email is 25% & 5%) In the ad, we will give the users something of value. A conventional example ...

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Updated February 15th, 2021 by Prakhar Gupta

There are limited impressions on my ads. I opted for the Basic Package

Basic Package is centered around quality and not quantity. Scaling Package takes care of quantity. The aim of the Basic Package is to get your costs as low as possible, so when you increase the budget on them, the costs changes as little as possible. The budgets are kept low, and hence your impressions, clicks etc are low in quantity.  However, ther...

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Updated June 14th, 2021 by Prakhar Gupta

What does the service guarantee?

The service guarantees a minimum of one ad set within the given estimated range. For an estimation, please fill this form https://my.0penny.com/costimation...

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Updated February 15th, 2021 by Prakhar Gupta

Why do we charge a % of spend?

We treat your money as our money. Getting you the best possible results without spending a penny extra has been the goal of this service since its inception in 2013 This is the reason we start out with the lowest daily budgets possible (usually $1/day) & not higher budgets like $100 or $1000/day The percentage of pricing is based on the amount o...

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Updated February 15th, 2021 by Prakhar Gupta

In the campaign you targeted 'X' part of my service, however I want to change to 'Y' now. How can you help me?

It is charged as a new campaign...

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Updated February 15th, 2021 by Prakhar Gupta

How to judge the performance of a campaign?

The campaign performance is judged by the highest performing ad set. Other ad sets as well as the overall cost of the campaign is not counted & is not a fair way to judge the performance. This is because, lot of ads sets are created for testing purposes. As a result, even the bad ones add to the overall cost....

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Updated February 15th, 2021 by Prakhar Gupta

How do I add an Ad Account to the Business Manager?

Please refer to this link. https://www.facebook.com/business/help/1421678934721028...

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Updated February 15th, 2021 by Prakhar Gupta

How to upgrade to Advanced Package if I am already on the Starter Package?

Advanced Package has a minimum budget requirement of $500. So if you are already on the Starter Package & want to upgrade to the Advanced Package, you can do that by paying $50. If the service period for Starter Package (28 days) is over, you can upgrade by paying $229 (Advanced Package - $179+10% of the spend; Min. budget required: $500, min. f...

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Updated February 15th, 2021 by Prakhar Gupta

It's been a few days since I ordered & I don't see anything on my account. What's going on?

You don't see anything on the account or any progress as everything is done offline. You don't see anything as all the ads are uploaded at once. General turn around time for the campaign is 5-7 Business Days.  Don't worry, I am working on the campaign and it will be delivered in the scheduled turn around time. Relax & have fun. I got this covere...

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Updated February 15th, 2021 by Prakhar Gupta

What is the time taken for an update to the campaign?

Any update that is made to the campaign which requires pausing the entire campaign or parts of will be made in 72 Business Hours.  ...

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Updated February 15th, 2021 by Prakhar Gupta

How often do you redesign the ads?

In the Starter Package, if the estimated costs are achieved, I don't redesign the ads. In the Advanced Package, ads are redesigned every month....

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Updated February 15th, 2021 by Prakhar Gupta

Should I add an old ad account to the Business Manager or create a new one?

It's preferred to use an ad account with a history of running ads. Unless you have never run ads before, you can create a new one within the Business Manager. More details on adding, claiming and creating an ad account within Business Manager here: https://www.facebook.com/business/help/1421678934721028...

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Updated February 15th, 2021 by Prakhar Gupta

How much time before we make first adjustments to the campaign?

Ads usually needs to run for a minimum time of 5 days before taking any calls on changes to be made in the campaign....

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Updated February 15th, 2021 by Prakhar Gupta

How to find the URL for my Facebook business page?

To get the unique URL for your Facebook page: Log into Facebook., then search for your business page. Click on the search results to open it. When the business page opens, copy the URL from the address bar in the browser. Content courtesy: Constant Contact...

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Updated February 15th, 2021 by Prakhar Gupta

How do I change the budget of the campaign?

Please refer to the following link for making changes to the budget. https://www.facebook.com/business/help/220193944674984...

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Updated February 15th, 2021 by Prakhar Gupta

How soon will I start seeing results?

There are two ways in which a campaign can be run. Either, we slowly optimise it with minimum budget to prevent overspending or we start big and spend budget quickly to see if we are getting the desired results or not. Second method could lead to results quickly but they may not necessarily be in your favour. I use the first method, so the statement...

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Updated February 15th, 2021 by Prakhar Gupta

I can't find my page while setting up the Business Manager?!

Please refer to the following articles. What is my "primary Facebook Page" that I need to set up Business Manager?  How do I add a Page to Business Manager?...

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Updated February 15th, 2021 by Prakhar Gupta

How do I add a payment method to Business Manager?

Please refer to this link: https://www.facebook.com/business/help/374565092677059...

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Updated February 15th, 2021 by Prakhar Gupta

Can I change the objective of the campaign midway?

No, objective of a campaign is not allowed to be changed if a campaign is running or it has been 24 hours since placing of the order....

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Updated February 15th, 2021 by Prakhar Gupta

What to look for in a campaign?

A campaign performance is judged by its cheapest ad Campaign overall cost would be high in the beginning, as it is a combined cost of the bad ad set as well.  Overall costs initially looks high because even if each ad spends 1 cent and one of them gets likes for 0.01 per like, it will seem as the the campaign is getting likes for $1 each for a campa...

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Updated February 15th, 2021 by Prakhar Gupta

How do I preview the ad/advert you created?

Please refer to this link: https://www.facebook.com/business/help/1625047404403494...

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Updated June 14th, 2021 by Prakhar Gupta

What does the service guarantee?

Please refer to the following link for the terms of service & refund policy:  https://my.0penny.com/guarantee...

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Updated February 15th, 2021 by Prakhar Gupta

How many Ad Sets will I get?

There is no limitation on the quantity of Ad Sets that are created based on the fees. The amount of Ad Sets created depends on requirement of the campaign....

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Updated February 15th, 2021 by Prakhar Gupta

When to increase the budget on the campaign?

Once the ads are optimised, you can start increasing the budget by 10% daily. Please get in touch to know the status of optimisation on your campaign before you increase the budget....

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Updated February 15th, 2021 by Prakhar Gupta

What is expedited delivery?

Expedited or faster delivery refers to delivery, preparation and uploading of campaigns within 1-3 Business Days instead of 7 Business days. Expedited delivery is an add-on & charged additionally....

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Updated May 16th, 2021 by Prakhar Gupta

What is included in the Ad Management fees?

Both tiers include packages with the same features albeit with a different person handling the account DETAILED PACKAGE FEATURES Feature/Package Starter Advanced Ultimate Setup ✔️ ✔️ ✔️ Management ❌ ✔️ ✔️ Multiple Ad Variations ✔️ ✔️ ✔️ Unique creatives (images/videos/GIFs) ✔️ ✔️ ✔️ Assorted ad copies ✔️ ✔️ ✔️ Extensive market research ✔️ ✔️ ✔️ Deta...

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Updated June 14th, 2021 by Prakhar Gupta

What is the CPC/CPL/CPI Guarantee?

Please refer to https://my.0penny.com/guarantee for the terms of service & refund policy....

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Updated February 14th, 2021 by Prakhar Gupta

Do you really need my FB login details? I don't like giving access to my FB account.

You just need to add my Partner ID into your Business Manager or my email. You are not required to give me login details of your account....

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Updated April 26th, 2021 by Prakhar Gupta

What is the difference between the three packages?

There are 2 tiers with 3 packages each Starter Advanced Ultimate Starter Package Starter Package includes setup of the campaign (creatives, targeting, copy) only, no management (monitoring, optimization & scaling) Minimum Contract Period - None Total URL's - 1 Total Approaches - 1 Minimum Budget: 0 USD Recommended Budget: Not applicable Ideal fo...

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