How to judge the performance of a campaign?

Written By Prakhar Gupta (Super Administrator)

Updated at February 15th, 2021

The campaign performance is judged by the highest performing ad set. Other ad sets as well as the overall cost of the campaign is not counted & is not a fair way to judge the performance. This is because, lot of ads sets are created for testing purposes. As a result, even the bad ones add to the overall cost.

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