Here’s the plan for the next 4 weeks
The first week involves testing our audience & message. The ads run at the minimal budget and our goal is to validate our approach. If our approach is validated which happens after 500-8000 ad impressions, we will start to scale the ads.
Otherwise, we update the ads and the cycle repeats.
If the previous week was successful, we would have started scaling the ads at a rate of 20-60% every day
This week would give us more results & the picture will start to get clearer from hereon.
We will aim towards 50-100 conversions per ad set per week to optimise the campaign
Depending upon traffic behavior & ads results, it will be clearer what area of the ecosystem we need to work upon.
The scaling continues. If the results are exceptional, then we would have exhausted our audience & burned out our creatives
Depending upon the above factors, we will either change the creative and/or targeting or let the ads run & continue to push for our goal of 50-100 conversions per ad set per week.
The final week of the service period is when we discuss the performance of the campaign in the past month & discuss the possibilities of renewal of services while the scaling continues.
If there’s a drop in performance, the creatives and/or targeting is upgraded